As barriers dissolve, their connection deepens into playful companionship, creating moments of pure, unscripted joy. Captured by Bibi Cornejo Borthwick, a quiet force behind fashion’s most striking images for Dazed and AnOther Magazine, this journey culminates in a final chapter - to be revealed later this year - where the boundaries between human and nature blur into something entirely new, embodying DoDo’s vision of harmony between species and space.
close
close
phone +1 9296671994
Client Service
Store Locator
Book An Appointment
COUNTRY:
United States
arrowdown
DODO PRESENTS ‘THE NATURE OF ICONS’ - A JOURNEY OF CONNECTION | BRAND CAMPAIGN 2025
DODO PRESENTS ‘THE NATURE OF ICONS’ - A JOURNEY OF CONNECTION | BRAND CAMPAIGN 2025
For its latest brand campaign, DoDo brings the extinct dodo bird back into the spotlight,alongside Mila van Eeten as its new face. The campaign reclaims the recognizable iconography of the bird, imprinted in our mind for decades, and communicates a clear and consistent message. For DoDo, it is all written in the name.
The campaign unfolds as an intimate dance between model and icon. What begins as a distant encounter evolves into a mesmerizing connection: first, a cautious observation, where Mila and the dodo study each other with genuine curiosity.
The campaign unfolds as an intimate dance between model and icon. What begins as a distant encounter evolves into a mesmerizing connection: first, a cautious observation, where Mila and the dodo study each other with genuine curiosity.
The campaign captures the bond between humans and nature that has always defined DoDo’s creations, marking a new chapter for the brand. Meeting eye to eye with the same care and love that should be extended to both our environment and all living beings, Mila van Eeten, who has evolved from breakout star to one of fashion’s most sought-after faces, and the lifesize dodo create powerful imagery that underscores DoDo’s commitment to protecting nature.
Set to roll out throughout 2025, this visual narrative will continue to evolve, reimagining the dodo and DoDo’s creations as protagonists of this ongoing journey.
