Two brands that have done continuous research and innovation of the design of their mission meet up… DoDo, which, since 1994, has developed the “bring forward design” concept, transforming nature into contemporary symbols, meets Gufram in the Flagship Store in Via Manzoni. Both brands share the same vision: to reinterpret the icons of design with an anti-conformist view of the future.
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DODO MEETS GUFRAM:WHEN NATURE BECOMES POP
DODO MEETS GUFRAM:WHEN NATURE BECOMES POP
During Milano Design week, from April 7th to 13th, DoDo's Manzoni Flagship store (Via Manzoni 26, Milan) hosted PRATONE® Forever by Gufram with an "anti-conformist" installation that reinterprets nature with a pop design.
For the occasion of Milano Design Week 2025, this dialogue takes form through PRATONE® Forever, where 25 oversized, green stalks, strictly handmade in polyurethane and covered with soft bouclé wool, transform the space into a surreal playground.
A shared event on how nature can be reinterpreted in a pop key: DoDo with its precious symbols in gold, Gufram with its radical design icons. PRATONE® by Ceretti, Derossi and Rosso has made history, traveling to museums like the MoMA in New York and the Vitra Design Museum. PRATONE® Forever, the visionary version of 2021, was launched the first time for the 50th anniversary of the original. This latest brings its unique quality, between heritage and innovation, to the DoDo flagship store.
